> Strategy & Product design

  > The Aim of Project ‘Choc Air’ was to create a viral internet sensation. Just as Air Max day and Easter were approaching the Chocolate shoe was planned and it came to life.

The making of this Chocolate involved creating a silicon mould of an childrens size Nike Air Max trainer, followed by filling the mould with over a 1kg of melted chocolate. Once the chocolate set the results were amazing.

Some of the many features were: Hypebeat, Highsnobiety, Complex, Huffington Post